For this basic WordPress custom theme, my visual design concept was to re design and build the existing website with a more modern and eye-catching approach. At the same time, I followed the client’s strict design brief, which required maintaining the company’s well-known brand identity, characterised by its classic abstract background swirl effect and green colour schemes on a white canvas.
The main objective of this website is to convert visitors into customers by encouraging them to submit a quote form or make a phone call.
I also placed a strong emphasis on readability to provide users with the necessary information to persuade them to choose Asta as their removal company. This choice is well-founded, given Asta’s reputation as one of the most trusted removal companies in the United Kingdom, with international operations.
For the mobile version of the website, I focused on creating a user-friendly interface with a clean and unique layout. The swirl effects were carefully positioned to avoid distracting users from the content.
Given that most visitors are likely to access the website on mobile devices, it was essential to maintain the design’s consistency with the desktop version while ensuring excellent readability of the content.
