Sylvi Marman is a highly skilled and experienced massage therapist based in Herne Bay, Kent, England, with over a decade of professional expertise. My design approach was to seamlessly incorporate the welcoming, easy-going professionalism that defines her services into her brand’s visual identity. The previous Lilac Therapies website, with its outdated 90s aesthetic, no longer reflected the high standards of her practice. Given that Sylvi is likely the leading massage therapist in the area, a striking and modern website was essential.
For this web design project, I aimed to create a serene and spiritually resonant aesthetic, capturing the relaxed atmosphere that Sylvi cultivates in her beautifully presented studio. It was crucial that the design reflected the calming and comforting experience she offers to her clients, ensuring that the website not only looked appealing but also conveyed the essence of her exceptional service.
In the mobile version of this web project, my goal was to seamlessly translate the look and feel of the desktop experience, maintaining the brand’s signature wave motif. I prioritised a clean, intuitive UI to ensure ease of use.
The primary objective of my mobile design was to reinforce brand identity while effectively guiding users toward conversion into clients.
